Embedded Content

Preferred practice

  • HTML5 technology based
  • SVG (Scalable Vector Graphics) is encouraged
  • CSS3 (Cascading Style Sheets) is encouraged
  • PNG or JPEG images are encouraged
  • MPEG4 or H.264 video is required


  • The MQ standard for any video distribution is H.264 with AAC audio at 1080p in 16:9 aspect ratio.
  • If you're shooting a screencast, set your display to the native resolution you want to capture at. For 16:9 that is 1280x720. For 4:3 that is 1024x768. This ensures best reuse potential as well as greatest compatibility with native projector resolution.
  • If compressing a screencast for easier distribution, aim for 800x600 (4:3) or 720x480 (16:9). This strikes a reasonable compromise between size and fidelity.

 Please refer to MQ Group Marketing guidelines for more information > https://staff.mq.edu.au/support/marketing-and-communications/photography-and-images

Non-preferred practice

  • No Flash (VERBOTEN)
  • No ActiveX
  • No java applets
  • No legacy video (AVI, WMA, MPEG2)
  • No labels